Absolute Labs - State of Web3 Marketing & Commerce

Below are 5 key takeaways to set the stage:

Cryptocurrency adoption continues to grow, fueled by consumer interest, expanded payment options, and innovative new applications.
E-commerce and gaming platforms experience conversion rates up to 3-5X higher with crypto consumers.
Crypto users represent a significant and rapidly expanding market that businesses can tap into through Web3 marketing and crypto-friendly payment options.
Stablecoins as Catalysts for Web3 Commerce: Stablecoins are opening Web3 commerce for merchants, offering a stable, reliable payment option that mitigates crypto volatility while unlocking new customer segments.
The Web3 marketing toolkit enables new, highly engaging applications, especially within e-commerce and gaming.